This Jack n' Jill Kids Toothpaste in Bubblegum flavour makes tooth brushing fun for kids, with a delicious Certified Organic fruity flavouring. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. Features: Rich in Xylitol Organic Calendula to soothe gums Organic Natural Strawberry Flavour Fluoride Free, Sugar Free, Colour Free SLS Free, No Preservatives Safety Seal, Easy Open Flip Top Cap BPA Free.